| OTT TV的发展阶段和业务模式研究 |
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| 引用本文： | 刘洋. OTT TV的发展阶段和业务模式研究[J]. 互联网天地, 2013, 0(2): 56-60 |
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| 作者姓名： | 刘洋 |
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| 作者单位： | 北京电信规划设计院有限公司 北京100048 |
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| 摘 要： | 首先阐明OTT TV的概念、产业链构成,然后结合产业链和监管政策的演进对OTT Tv业务发展阶段进行了划分,并具体分析了每一阶段产业链各方对于OTT业务模式的探索实践,最后提出OTT Tv的5种业务模式,并分析其盈利能力和演进方向,以供业界参考。
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| 关 键 词： | 互联网电视 交互式网络电视 DVB+OTT HBB TV 三网融合 |
Development Stages and Business Model of OTT TV |
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| Liu Yang. Development Stages and Business Model of OTT TV[J]. China Internet, 2013, 0(2): 56-60 |
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| Authors: | Liu Yang |
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| Affiliation: | Liu Yang (Beijing Telecom Planning ＆ Designing Institute Co.,Ltd., Beijing 100048,China) |
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| Abstract: | At the beginning, the paper enunciated OTT TV＇s concept and the composition of the industry chain. And then combined with the industrial chain and the evolution of the regulatory policies , the development stage of OTT TV were divided. Furthermore, with repect to the industry chain parties for every stage, made a detailed analysis of the explorations and practices of the OTT TV＇s business model.Finally, refined five OTT TV business models and analyzed their profitability and their directions of evolution. |
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| Keywords: | OTT TV IPTV DVB＋OTT HBB TV tri-network convergence |
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