| 浅谈项目的形象包装 |
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| 引用本文： | 钮键.浅谈项目的形象包装[J].山西建筑,2008,34(36). |
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| 作者姓名： | 钮键 |
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| 作者单位： | 绵阳职业技术学院,四川,绵阳,621000 |
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| 摘 要： | 对房地产项目的样板房包装、售楼部包装及包装应注意的问题进行了论述,同时介绍了楼盘包装的内容及具体的包装策略,并指出楼盘的销售推广是房地产项目开发后期的关键环节,其成效直接影响到投资项目的市场价值实现.
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| 关 键 词： | 房地产项目 销售 包装 |
On the decoration of program image |
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| NIU Jian.On the decoration of program image[J].Shanxi Architecture,2008,34(36). |
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| Authors: | NIU Jian |
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| Abstract: | It discusses the sample house decoration of real estates,real estates sales center decoration and the attentions in decoration,introduces the content of real estates decoration content and detailed decoration strategies, points out that the promotion of real estates is a key link in the late period of real estates program development,and its effect influences the market value realizing of investment program directly. |
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| Keywords: | real estate program sale decoration |
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