| 浅谈产品设计的视觉识别 |
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| 引用本文： | 王玲.浅谈产品设计的视觉识别[J].成都纺织高等专科学校学报,2008,25(2):68-70. |
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| 作者姓名： | 王玲 |
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| 作者单位： | 四川音乐学院成都美术学院,成都,610500 |
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| 摘 要： | 从产品识别概念出发，论述产品识别与人的认知心理，得出可供设计遵循的基本视觉识别规律，最后举例说明视觉识别在企业形象和产品设计中的成功案例，渗透出产品视觉识别对企业和产品设计的重要研究价值。
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| 关 键 词： | 产品识别 认知心理 视觉识别 |
| 文章编号： | 1008-5580(2008)02-068-03 |
| 修稿时间： | 2007年9月10日 |
Visual Identity of Product Design |
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| Wang Ling.Visual Identity of Product Design[J].Journal of Chengdu Textile College,2008,25(2):68-70. |
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| Authors: | Wang Ling |
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| Affiliation: | Wang Ling (Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu 610500) |
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| Abstract: | Based on product identity,the product identity and human cognitive psychology were elaborated,conclusions of basic visual identity law for design were made and successful examples of visual identity in enterprises' images and product design were given which showed the important research value of visual identity for enterprises and product design. |
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| Keywords: | product identity cognitive psychology visual identity |
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