| “合文”在汉字标志设计中的应用 |
| |
| 引用本文： | 杨新忠,李彩林. “合文”在汉字标志设计中的应用[J]. 包装工程, 2016, 37(12): 67-71 |
| |
| 作者姓名： | 杨新忠 李彩林 |
| |
| 作者单位： | 南昌大学,南昌,330031;江西师范大学,南昌,330022 |
| |
| 基金项目： | 2015 年度江西省艺术科学规划项目（YG2015022） ;南昌大学社会科学研究基金项目（15XYS01） |
| |
| 摘 要： | 目的通过对"合文"在汉字标志设计中应用的研究,总结归纳出其主要的表现形式与规律,给汉字标志的创新性与独特性表现带来启示或参考。方法以众多"合文"型汉字标志设计的经典案例为对象,分析其设计表现手法与艺术特征。结论 "合文"性质的汉字标志设计,以其强烈的民族味和别具一格的形象特征,能取得良好的视觉传达效果。
|
| 关 键 词： | “合文” 汉字标志 应用表现 |
| 收稿时间： | 2016-01-06 |
| 修稿时间： | 2016-06-20 |
The Application of the "Combine Font" in the Design of Chinese Characters Logo |
| |
| YANG Xin-zhong and LI Cai-lin. The Application of the "Combine Font" in the Design of Chinese Characters Logo[J]. Packaging Engineering, 2016, 37(12): 67-71 |
| |
| Authors: | YANG Xin-zhong and LI Cai-lin |
| |
| Affiliation: | Nanchang University, Nanchang 330031,China and Jiangxi Normal University, Nanchang 330022, China |
| |
| Abstract: | Through of "combine font" in chinese logo design in the application of research, summed up the main forms and rules for chinese character logo creativity and uniqueness of bring some inspiration or reference appear is.Taking many classic cases of the design of the "combine font" chinese character logo as the object, the design technique and the artistic features of the design are analyzed. "combine font" chinese character logo design, with its strong national flavor and unique image characteristics, can obtain good visual effect. In the convergence of globalization today, it has a wide range of prospects for use. |
| |
| Keywords: | " combine font" chinese character logo application performance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
