基于心理认知组块角度的“新会葵艺”设计创新研究

目的应用心理认知组块理论突破传统"新会葵艺"产品设计的心理定式,探索心理认知组块理论对传统手工艺创新实践的指导作用。方法分析心理认知组块的3个层次与设计创新过程的内在关联性,以"新会葵艺"为例,应用认知组块的3个层次剖析"新会葵艺"设计创新方法及路径,并设计了3款葵艺灯具,在设计实践中验证了心理认知组块理论在设计创新中的可行性。结论葵艺创新设计的实质就是对葵艺常规心理认知组块的破解与重构,运用心理认知组块理论有助于明确设计创新目标,可以有效提高传统手工艺设计创新的品质及效率。

Xinhui Palm Leaf Handcraft Techniques Innovative Design Based on the Psychological Cognition Chunk

It breaks though the traditional "Xinhui palm leaf handcraft techniques" products design constrains and analyzes the theoretical instruction practical application of the psychological cognition chunk to the traditional handcrafts techniques. It analyzes the inner relations between three levels of the psychological cognition chunk and the major steps of creative design. It proposes some innovative design methods and paths by analyzing the three levels of psychological cognition chunk for "Xinhui palm leaf handcraft techniques". Then it designs three palm leaf lights and test the feasibility of the psychological cognition chunk applying in design process. It proposes the substance of the "Xinhui palm leaf handcraft techniques" innovation is to disassemble and construct a new psychological cognition chunk. It will help to set a clear design goal and improve the quality and the efficient of design if apply the psychological cognition chunk on the design process.