| “来自星星的你”——新媒体时代的整合营销 |
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| 引用本文： | 李平,;钟海东.“来自星星的你”——新媒体时代的整合营销[J].互联网天地,2014(5):84-86. |
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| 作者姓名： | 李平 ;钟海东 |
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| 作者单位： | [1]浙江万里学院生物环境学院,宁波315000; [2]浙江万里学院现代物流学院,宁波315000 |
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| 基金项目： | 浙江省教育厅资助项目（No.Y201431553） |
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| 摘 要： | 整合营销不是简单的媒介形式组合,产品的推广到热销,需要一系列构成因素的有机结合。首先介绍了韩剧《来自星星的你》的基本情况,然后深入分析了该剧受到热捧的原因及剧情相关产品大卖背后的营销策略,希望其他产品在进行整合营销时能从中得到借鉴。
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| 关 键 词： | 新媒体 社会化 营销 |
＂My Love From the Star＂ -A Integrated Marketing Scheme in New Media Era |
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| Affiliation: | Li Ping, Zhong Haidong (1.Facuhy of Biological Environment, Zhejiang Wanli University, Ningbo 315000, China; 2.Facuhy of Modern Logistics, Zhejiang Wanli University, Ningbo 315000, China) |
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| Abstract: | Integrated marketing is not a simple form of media combinatian. Meanwhile, product promotion to sell like hot cakes needs the combination of a series of factors. Some basic information ＂My Love From the Star＂, which is a very popular south Korean television dramas were induced, then ~ reasons of drama being touted and the marketing strategy of the story related products behind the big sell were deeply analyzed. The article was hoped to provide a good reference for other producta integrated marketing. |
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| Keywords: | new media socialized marketing |
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