| 中国传统餐饮企业经营困境及营销对策研究 |
| |
| 引用本文： | 苗志娟,赵茜.中国传统餐饮企业经营困境及营销对策研究[J].西北轻工业学院学报,2012(3):135-137,142. |
| |
| 作者姓名： | 苗志娟 赵茜 |
| |
| 作者单位： | 陕西科技大学管理学院;陕西师范大学政治经济学院 |
| |
| 摘 要： | 中国传统餐饮具有悠久的历史,丰富的文化内涵;具有巨大的无形价值和天然的品牌优势.然而,随着社会的发展,许多传统餐饮企业却面临着经营困难,甚至破产的尴尬.通过对中国传统餐饮企业经营现状的调查和分析,开发出一套适合中国传统餐饮企业的营销模式及实施策略.
|
| 关 键 词： | 中国 传统餐饮业 营销策略 |
Research on business difficulties and marketing strategy of traditional restaurant in China |
| |
| MIAO Zhi-juan,ZHAO Qian.Research on business difficulties and marketing strategy of traditional restaurant in China[J].Journal of Northwest University of Light Industry,2012(3):135-137,142. |
| |
| Authors: | MIAO Zhi-juan ZHAO Qian |
| |
| Affiliation: | 1.College of Management,Shaanxi University of Science & Technology,Xi′an 710021,China;2.College of Politics and Economic,Shaanxi Normal University,Xi′an 710061,China) |
| |
| Abstract: | China has a long history of traditional food,rich cultural connotations;has enormous intangible value and natural brand.With the development of society,many traditional food companies are facing operational difficulties or even bankruptcy of embarrassment.Based on the tradition of catering enterprises in Chinese survey and analysis,develop a suitable experience of catering enterprises in Chinese traditional marketing model and implementation strategy. |
| |
| Keywords: | China traditional restaurant marketing strategy |
| 本文献已被 CNKI 等数据库收录！ |
|
