| 试论我国大众传媒科技传播与普及的特点 |
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| 引用本文： | 伍正兴,王章豹. 试论我国大众传媒科技传播与普及的特点[J]. 科普研究, 2010, 5(6): 50-53 |
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| 作者姓名： | 伍正兴 王章豹 |
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| 作者单位： | 合肥工业大学人文经济学院;合肥工业大学人文经济学院 |
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| 摘 要： | 科学技术是第一生产力,国民素质则是第一国力;大众传媒是科技传播与普及的重要工具和载体,其在提高国民科学素养方面起着举足轻重的作用。文章总结和归纳了大众传媒科技传播与普及的九个特点——中介性、公益性、导向性、高效性、时代性、大众性、通俗性、互动性和娱乐性。
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| 关 键 词： | 大众传媒 科技传播与普及 特点 |
The Features of Public Communication or Popularization of Science & Technology in the Mass Media of Our Country |
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| Wu Zhengxing and Wang Zhangbao. The Features of Public Communication or Popularization of Science & Technology in the Mass Media of Our Country[J]. Studies on Science Popularization, 2010, 5(6): 50-53 |
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| Authors: | Wu Zhengxing and Wang Zhangbao |
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| Affiliation: | School of Liberal Arts and Economics, Hefei University of Technology;School of Liberal Arts and Economics, Hefei University of Technology |
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| Abstract: | Science and technology are primary productive forces,and citizens＇ quality is the first national power.The mass media,which is the important tools and channels of Public Communication of Science Technology and popularization,plays a significant role in improving the scientific literacy level of citizens.The paper summarizes Some features of the mass media in science communication and popularization——Intermediary,public good,orientation,efficiency,contemporariness,popularity,interaction and entertainment. |
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| Keywords: | mass media features of public communication or popularization of science & technology |
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