2012年上半年工程机械主要产品市场情况简析

自2011年以来，受房地产行业调控、工程建设趋缓等因素影响，中国工程机械行业“温度”骤降。据中国工程机械工业协会数据显示，2012年上半年，行业总体出现较大幅度的下滑，业内企业的现金流压力不断增大。另一方面，为了保持市场占有率，恶性竞争愈演愈烈。

Construction Machinery Product Market Conditions Brief Analysis of the First Half of 2012

Since 2011, engineering construction slowing down and other factors, the China Construction Machinery Industry "temperature" plunged. According to the China Construction Machinery Industry Association data show that in the first half of 2012, the industry as a whole nearly 20 percent drop in industry cash flow pressure.On the other hand,in order to maintain market position, the price war has become the main form of industry market competition intensified. Although the first half the domestic market continues to decline, but a lot of new capacity began to be passed on to the international market. As Zoomlion, Sany Heavy Industry, the industry leader to acquire overseas companies, the "valley" in the Chinese construction machinery industry showing the internal adjustment, accelerated the pace of external international sound development trend. Has experienced a high-speed development cycles, the construction machinery industry achieved remarkable progress in science and technology level, the international competitiveness of the products have been greatly improved.