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| 服装产品开发企划探析 | |
| 引用本文： | 朱秀丽,何爱琳,杨秋菊.服装产品开发企划探析[J].浙江理工大学学报,2007,24(5):537-540. |
| 作者姓名： | 朱秀丽 何爱琳 杨秋菊 |
| 作者单位： | 1. 浙江理工大学服装学院,杭州,310018 2. 中国森马集团开发部,上海,200235 3. 杭州永欣进出口有限公司,杭州,310002 |
| 摘 要： | 运用先进的产品开发模式和科学的管理理念来提升品牌已成为我国服装行业发展的当务之急。文章通过多家服装企业的实习与调研,提出了服装产品开发企划的相关概念,及符合国内服装企业运作的产品开发企划策略,构架了实施产品开发企划的流程和模式,为企业实施品牌战略提供参考。 |
| 关 键 词： | 服装产品企划 产品开发 时间控制 系列性开发 |
| 文章编号： | 1673-3851（2007）05-0537-04 |
| 收稿时间： | 2007-05-16 |
| 修稿时间： | 2007-05-16 |
The Study of Garment Product Development Layout |
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| ZHU Xiu-li,HE Ai-lin,YANG Qiu-ju.The Study of Garment Product Development Layout[J].Journal of Zhejiang Sci-tech University,2007,24(5):537-540. | |
| Authors: | ZHU Xiu-li HE Ai-lin YANG Qiu-ju |
| Affiliation: | 1. School of Fashion, Zhejiang Sci-Tech University, Hangzhou 310018, China; 2. Product Development Department Chain Semir Group Co. Ltd,Shanghai 200235, China; 3. Hangzhou Yongxin Export-import Co. Ltd, Hangzhou 310000, China |
| Abstract: | After China's entry into the WTO,the foreign brands have entered the domestic market in large scale.Under the external circumstance of the fierce competition,what is urgent for the development of domestic apparel industry is how to use the advanced product development mode and the scientific management conception to achieve the brand promotion.After the practice and investigation in many clothing enterprises,the authors propose the concept that is related to the clothing layout and the product layout strategy correspondent to the domestic clothing enterprises' structure and the frame of the scientific product development procedure and mode,providing the theoretical foundation and operating means in order to succeed in the brand strategy. |
| Keywords: | Clothing layout Product development Time control Systematic development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |