三网融合背景下广电高清互动业务营销策略浅析

在三网融合的大背景下,广电网络运营商在面临发展机遇的同时,更多的是面对挑战,在明确广电高清互动业务发展方向的基础上,通过市场需求分析和成本分析,针对不同的细分市场设计了不同的营销策略,并且及时跟踪分析市场反映,不断优化营销策略。

Under the Background of Network Convergence,a Brief Analysis on Marketing Strategy of High Definition Interactive Business in the Broadcasting and TV Network

In the background of three networks convergence,broadcasting and TV network operators in the face development opportunity while,more it is to face many challenges.This paper is basic on the specific strategic direction of broadcasting and TV high definition interactive business.By analysis of market need market cost,this paper designs different marketing strategies on different market segments,what’s more,this paper tracks analyzes the market reaction timely optimizes marketing strategies constantly.