挖掘设计的商业价值 |
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引用本文: | 戴帆.挖掘设计的商业价值[J].包装与设计,2007(5):56-59. |
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作者姓名: | 戴帆 |
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作者单位: | |
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摘 要: | 能否建立一个强有力的形象已成为企业、公共机构、政府组织是否能使其市场形象突出并获得经济效益的最重要的因素之一。一个阿玛尼钱包的售价可以比普通钱包贵上百倍,区别即在于以整个设计为导向的品牌策略中不断增强的品牌价值和产品价值。
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关 键 词: | 商业价值 设计 挖掘 市场形象 经济效益 政府组织 产品价值 品牌价值 |
To Explore the Commercial Value of Design |
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Abstract: | Resonance Design Group Beijing was established when Chinese economic was rapidly developing. Through all these years, they have been entrusted to design for lots of enterprises. Their business is from packaging design, books and posters to the brand strategies, involving areas including brand development, visual recognition, space, advertising promotion, dynamic media etc. They believe that a strong image has become one of the key factors in deciding whether the enterprises, public institutions and government organizations can stand out in the market and make profit. |
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