| 交互式理念在包装设计中的应用分析 |
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| 引用本文： | 孔维艳,孙文想. 交互式理念在包装设计中的应用分析[J]. 包装工程, 2016, 37(10): 35-38 |
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| 作者姓名： | 孔维艳 孙文想 |
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| 作者单位： | 沧州师范学院,沧州,061000;沧州师范学院,沧州,061000 |
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| 摘 要： | 目的研究交互式理念在现代包装设计中的具体应用。方法以人体工程学、艺术设计学为研究基础,采用系统分析法、案例分析法等论证方法,阐述如何运用交互式理念来满足消费者对包装的情感需求。结论交互式理念在包装结构、视觉元素以及包装材料方面的应用,创新了现代包装设计,赋予了其独特的视觉形象和贴切的人文关怀。
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| 关 键 词： | 交互式理念 包装设计 互动 |
| 收稿时间： | 2016-01-05 |
| 修稿时间： | 2016-05-20 |
The Application Analysis of Interactive Ideas in Packaging Design |
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| KONG Wei-yan and SUN Wen-xiang. The Application Analysis of Interactive Ideas in Packaging Design[J]. Packaging Engineering, 2016, 37(10): 35-38 |
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| Authors: | KONG Wei-yan and SUN Wen-xiang |
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| Affiliation: | Cangzhou Normal University, Cangzhou 061000, China and Cangzhou Normal University, Cangzhou 061000, China |
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| Abstract: | It studies the application of interactive ideas in modern packaging design. Based on ergonomics, art and design, using system and case analysis, it describes how to use the interactive ideas to meet the consumers emotional needs for packaging. Interactive concept applications in the packaging structure, visual elements and packaging materials, has innovated packaging design innovation, given the packing unique visual image and relevance of humane care. |
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| Keywords: | interactive ideas packaging design interactive |
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