关于对白酒业诚信的思考

近年，随白酒行业高利润和投资小、见效快的利益驱动，及新工艺白酒技术的迅速发展，使白酒市场一边出现品牌层出不穷、琳琅满目的景象，一边又是无序竞争、假酒假广告失于诚信的混乱局面，严重影响了白酒工业的正常发展和消费者的消费。只有实施酒业立法，实施有法可依、依法治酒，诚信生产和销售，企业才能培育品牌，市场才能发展，企业才有诚信，白酒才有发展。

Thought of Good Faith in Liquor-making Industry

It was generally believed that liquor-making industry had the characteristics of high profits,low investment and rapid economic return.In recent years,the blind pursuit of higher benefits and the rapid development of new craft liquor production techniques resulted in a strange phenomenon in liquor industry: the unceasing emergence of new liquor brands and the development of vast quantities of liquor products coexisted with a confused liquor market such as out-of-order competition and false liquor products and liquor ads etc.,which would seriously damage health liquor industry development and the normal liquor consumption.In order to settle the problem,relative laws and regulations should be enacted and practiced.In this way,liquor-making enterprises could make liquor production and operate marketing faithfully and develop their own brands to the best of their power.Anyway,good faith was the base for further health development of liquor-making industry.(Tran.by YUE Yang)