| 包装色彩的营销策略 |
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| 引用本文： | 杨莉.包装色彩的营销策略[J].包装工程,2007,28(6):167-168,182. |
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| 作者姓名： | 杨莉 |
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| 作者单位： | 湖南商学院,长沙,410205 |
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| 摘 要： | 阐述了包装色彩营销理念,通过对目标市场消费者色彩偏好分析,确定商品色彩形象及营销策略,并制定色彩文化和流行趋势策略,提出了"色彩营销策略"必将成为新一轮的包装营销热点.
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| 关 键 词： | 包装色彩 营销 策略 |
| 文章编号： | 1001-3563（2007）06-0167-02 |
| 修稿时间： | 2007-01-222007-04-25 |
Discussion on the Marketing Strategy of Packaging Color |
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| YANG Li.Discussion on the Marketing Strategy of Packaging Color[J].Packaging Engineering,2007,28(6):167-168,182. |
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| Authors: | YANG Li |
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| Affiliation: | Hunan Business College, Changsha 410205, China |
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| Abstract: | The packaging color marketing idea was elaborated. The color image and marketing strategy of product was determined, and the color culture and fashion trend was established through analysis of color preference in consumer of target market. It was put forward that " the color marketing strategy" will become a marketing hot spot. |
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| Keywords: | packing color marketing strategy |
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