| 从三菱事件看企业的危机公关 |
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| 引用本文： | 王平.从三菱事件看企业的危机公关[J].重庆科技学院学报(自然科学版),2004,6(1):11-12. |
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| 作者姓名： | 王平 |
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| 作者单位： | 400042,重庆,重庆石油高专公管系 |
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| 摘 要： | 三菱帕杰罗事件告诉我们,危机事件会给企业带来极大的损失.危机事件的发生,有其必然性,也有偶然性.企业必须增强危机意识,努力做到防患于未然;危机一旦发生,则应以积极的态度去应对,果断采取措施,并做好总结评估工作.
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| 关 键 词： | 企业危机 危机意识 公共关系 |
| 修稿时间： | 2003年12月3日 |
The Importance of Public Relations Revealed in Mitsubishi Incident |
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| WANG Ping.The Importance of Public Relations Revealed in Mitsubishi Incident[J].Journal of Chongqing University of Science and Technology:Natural Science Edition,2004,6(1):11-12. |
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| Authors: | WANG Ping |
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| Abstract: | The Mitsubishi incident told us that crises may bring great loss to the enterprise. The occurrence of the incident has both inevitability and chanciness. Enterprises must reinforce the consciousness of crises and make great effort to prevent the crises from occurring. Once crises take place, enterprises should have a positive attitude to cope with them. Efficient and decisive measures must be taken, and so must summarizing and evaluation work be done well. |
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| Keywords: | Crises in Enterprises Consciousness of Crises Public Relations |
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