从企业换标看品牌标志及视觉形象的设计趋势

以近年国内外企业更新品牌标志的现状为启示,分析了传播媒介的革新、互联网交互体验的发展以及对品牌沟通认识的变化等企业换标的原因,论述了标志设计形式出现了多元材质表现、立体表现、动态表现、注重延伸应用以及形态、字体风格转变等一系列变化。在此基础上,提出了今后一段时期品牌标志及视觉形象设计风格呈现出多元、互动与亲和的设计趋势,企业更换新标识是企业提升品牌形象、加强沟通的适时之举。

Analysis of the Trend of Brand Logo and Visual Image Design from the Logo Update of Enterprise

Taking the situation of brand logo update in domestic and foreign enterprises as inspiration, it analyzed the reasons for the enterprise changing the brand logo, about the media innovation, the rapid development of the Internet, the change of the understanding on brand communication. It discussed the logo design changes in form multiple material performance, 3D performance, interaction, focusing on the extension of application, the morphology as well as font style.On this foundation, it put forward henceforth a paragraph of period, the style appears diversity, interaction and affinity design trends. To replace the new logo is suitable for enterprises to enhance brand image, strengthen communication and timely.