进行市场机会研究有利于我国复肥工业健康发展

从平衡施肥产量高、效益大等角度阐述复合化是肥料的发展方向;针对我国农民的投入中化肥占农业生产成本的25%,占物资费用的50%以上,而日本稻米生产上述两项仅分别占6%及10%,分析我国复混肥的生产成本构成,提出应努力降低生产成本;介绍市场机会研究的基本方法,确定市场容量,预测市场增长率,提高市场占有率。据此,建议年产15万t以下的复混肥料厂,应努力提高在当地的市场占有率。

To make market opportunity study is beneficial to develop domestic compound fertilizer industry healthily

As the higher yield and higher benefit of balanced fertilization, compound fertilizers will be the leading product in the future; in China, a farmer's fertilizer input is 25% of his agriculture cost, or 50% of his material input, while in Japan, the 2 figures are only 6% and 10% respectively in rice production. Discussing the cost mix of compound fertilizer, the author suggests that the production cost of compound fertilizers should be diminished. The essential method of market opportunity research is introduced, which is applied in estimate of market capacity and market increase rate for higher market share, and thus draws a conclusion that increasing local market share is very important to a compound fertilizer plant with the capacity of less than 150 kt/a.