| 长寿湖“快乐老家”主题情景度假区的策划——长寿湖开发形象定位问题探讨 |
| |
| 引用本文： | 牟红. 长寿湖“快乐老家”主题情景度假区的策划——长寿湖开发形象定位问题探讨[J]. 重庆理工大学学报(自然科学版), 2006, 20(3): 24-26 |
| |
| 作者姓名： | 牟红 |
| |
| 作者单位： | 重庆工学院工商管理学院 重庆400050 |
| |
| 摘 要： | 长寿湖是位于重庆市长寿区境内的西南最大的人工湖,在过去的开发研讨和规划、策划中,虽然强调特色,但给人的感觉是特色不特。从主题设计的角度,用开发理论与开发实践紧密结合方式,提出了长寿湖“快乐老家”主题情景度假区的设想,解决长寿湖开发形象定位问题。
|
| 关 键 词： | 景区主题开发 重庆长寿湖 形象形成过程 |
| 文章编号： | 1671-0924（2006）03-0024-03 |
| 收稿时间： | 2005-10-22 |
| 修稿时间： | 2005-10-22 |
Planning of Theme Resort of "Happy Hometown" in Changshou Lake --discussions on the image orientation in the development of Changshou Lake |
| |
| MU Hong. Planning of Theme Resort of "Happy Hometown" in Changshou Lake --discussions on the image orientation in the development of Changshou Lake[J]. Journal of Chongqing University of Technology(Natural Science), 2006, 20(3): 24-26 |
| |
| Authors: | MU Hong |
| |
| Affiliation: | School of Business Administration, Chongqing Institute of Technology, Chongqing 400050, China |
| |
| Abstract: | Changshou Lake,located in Changshou county of Chongqing,is the largest man-made lake in the southwest of China.In the past study and planning,it is felt that characteristics are not unique though unique characteristics are stressed.This paper puts forward the supposition of a theme resort of "Happy Hometown" in Changshou Lake as a solution to the image orientation in the development of Changshou Lake. |
| |
| Keywords: | development of theme scenic spot Changshou Lake of Chongqing shaping of image |
| 本文献已被 CNKI 维普 等数据库收录！ |
