An empirical investigation of anti-spyware software adoption: A multitheoretical perspective |
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Authors: | Younghwa Lee Kenneth A. Kozar |
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Affiliation: | 1. School of Business, University of Kansas, 1300 Sunnyside Avenue, Lawrence, KS 66045-7585, United States;2. Leeds School of Business, University of Colorado at Boulder, Boulder, CO 80309, United States |
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Abstract: | We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected. |
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Keywords: | Anti-spyware software IT adoption Innovation diffusion IT ethics/morality Partial least squares |
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