| 电力营销客户关系管理系统的设计 |
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| 引用本文： | 刘雪飞,赵志刚. 电力营销客户关系管理系统的设计[J]. 电力需求侧管理, 2005, 7(6): 10-12 |
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| 作者姓名： | 刘雪飞 赵志刚 |
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| 作者单位： | 佳木斯供电公司,市场营销部,黑龙江,佳木斯,154002;佳木斯供电公司,市场营销部,黑龙江,佳木斯,154002 |
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| 摘 要： | 电力营销客户关系管理可以改善客户关系，提高客户的满意度和忠诚度，增强企业核心竞争力。介绍了管理系统的功能，进行了系统的技术框架设计，包括设计原则、开发工具设计、层次结构设计和逻辑结构设计。实践证明，该系统可为供电企业的客户关系管理提供定量的决策依据，实现电力客户的个性化、差异化服务。
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| 关 键 词： | 电力营销 客户关系管理 模型设计 |
| 文章编号： | 1009-1831（2005）06-0010-03 |
| 收稿时间： | 2005-05-13 |
| 修稿时间： | 2005-05-13 |
Design of power marketing customer relationship management system |
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| LIU Xue-fei,ZHAO Zhi-gang. Design of power marketing customer relationship management system[J]. Power Demand Side Management, 2005, 7(6): 10-12 |
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| Authors: | LIU Xue-fei ZHAO Zhi-gang |
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| Abstract: | Power marketing customer relationship management can improve customer relationship, increase customer satisfactory index and improve core competition capability of enterprise. The paper introduces management system function and analyzes the system technology design including design principle, development tool design, layer stucture design and logical structure design. The practice shows that the system can provide decisive reference for customer relationship management and realize individual and differential service for power customers. |
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| Keywords: | electric power marketing customer relationship management model design |
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