| 世界长寿之乡--广西巴马旅游区域环境分析 |
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| 引用本文： | 赵涛. 世界长寿之乡--广西巴马旅游区域环境分析[J]. 桂林工学院学报, 2003, 23(2): 230-233 |
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| 作者姓名： | 赵涛 |
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| 作者单位： | 扬州大学旅游烹饪学院,旅游系,江苏,扬州,225001 |
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| 摘 要： | 广西巴马旅游业开发在即,为使巴马旅游机构更清楚的认识目前所处的旅游环境状况,针对环境、市场及竞争者三大核心区域环境要素(经济环境、社会文化环境、政治环境、技术环境、生态环境;国内外客源市场;竞争者)逐一进行了分析与评价,明确自身的优势与劣势,扬长避短,找准目标市场来提高自身竞争力,从而实现“世界第一长寿之乡”旅游品牌的理想．
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| 关 键 词： | 旅游 环境 竞争者 巴马 广西 |
| 文章编号： | 1006-544X(2003)02-0230-04 |
| 修稿时间： | 2002-05-07 |
Research on tourist environment in Bama, Guangxi |
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| ZHAO Tao. Research on tourist environment in Bama, Guangxi[J]. Journal of Guilin University of Technology, 2003, 23(2): 230-233 |
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| Authors: | ZHAO Tao |
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| Abstract: | Plans to develop tourism industry in Bama County of Guangxi will be starting. Through adequate analysis and evaluation of the three key regional environmental elements of Bama: environment ( economic environment, social & cultural environment, political environment, technological environment, and ecological environment), markets (domestic market and international market), and competitors, Bama will have a better understanding of its current situation, advantages and disadvantages, and target market. All efforts will greatly enhance Bama's competition strength, and contribute to the establishment of Bama's destination image --"international famous longevity region". |
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| Keywords: | tour competitor environment Bama Guangxi. |
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