北京市城镇居民鸡蛋消费影响因素的实证分析

在对北京市城镇居民家庭鸡蛋消费行为进行实地调研的基础上,定量分析了影响城镇居民鸡蛋消费的主要因素。研究结果表明,鸡蛋的市场价格、相关商品（主要是牛肉和鸡肉）的价格、居民家庭人口规模、家庭人口结构等是影响城镇居民鸡蛋消费的主要因素。建议相关企业应根据城镇居民的鸡蛋消费行为特征以及影响鸡蛋消费的主要因素,生产符合消费者需求的鸡蛋,进行市场细分,合理定价,促进鸡蛋市场的健康发展。

The Empirical Analysis of Influence Factors of Egg Consumption in Urban Resident in Beijing

On the basis of field research of urban households＇ egg consumption,this paper made an empirical analysis quantitatively about main factors which had an effect on the egg consumption of urban residents.Result showed that the main factors were market price and related products（mainly beef and chicken）prices,population of a household,household structure and so on.This paper suggested that the relevant enterprises should produce eggs that meet consumers＇ needs based on urban residents＇ consumption behavior and the relevant factors so to make market segmentation,reasonable pricing and promote the healthy development of the egg market.