| 我国实施绿色营销的若干问题 |
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| 引用本文： | 张太海. 我国实施绿色营销的若干问题[J]. 黄河水利职业技术学院学报, 2002, 14(2): 92-95 |
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| 作者姓名： | 张太海 |
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| 作者单位： | 河南大学,管理学院,河南,开封,475001 |
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| 摘 要： | 生态问题和经济与社会的可持续发展，是21世纪人类社会亟待解决的重大问题，而绿色营销是全球环境与社会经济相协调的客观要求，是实现可持续发展的必然选择。针对上述问题，分析了我国企业在实施绿色营销中存在的诸多困难，并认为，为加快我国企业绿色化过程，从宏观到微观都必须采取有力措施，以推动绿色营销的实施，迎接绿色时代的挑战。
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| 关 键 词： | 绿色营销 可持续发展 战略对策 中国 企业 绿色意识 生态环境 绿色产品 绿色标志 |
| 文章编号： | 1008-486X(2002)02-0092-04 |
| 修稿时间： | 2001-12-12 |
Several Problems in the Implementation of Green Marketing in China |
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| ZHANG Tai_hai. Several Problems in the Implementation of Green Marketing in China[J]. Journal of Yellow River Conservancy Technical Institute, 2002, 14(2): 92-95 |
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| Authors: | ZHANG Tai_hai |
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| Abstract: | Ecological problems and the sustained development of economy and society are important problems which must be solved by human society in the 21th century.This paper believes that green marketing is an objective demand of the coordination between global environment and social economy,and it is an inevitable choice to realize the sustained development,and analyses difficulties in the implementation of green marketing in our country. Therefore,so as to solve the problem,strong measures from macro society to micro enterprises must be taken to promote the implementation of green marketing and meet the challenges of the green age. |
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| Keywords: | sustained development green marketing strategic countermeasure |
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