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加入WTO后我省纺织应加强国际营销战略研究
引用本文:冯路生. 加入WTO后我省纺织应加强国际营销战略研究[J]. 山东纺织科技, 2000, 0(6): 1-3
作者姓名:冯路生
作者单位:聊城市纺织工业局,山东,聊城,252000
摘    要:分析加入WTO后我省纺织工业面临的形势,提出必须充满信心,迎接挑战,以超前的意识、发展的观点,进一步加强国际营销战略,特别是国际营销基本战略、价格战略、产品战略、促销战略等,使我省纺织产品走向世界,占领国际市场。

关 键 词:WTO 纺织工业 国际营销战略 山东 入世 发展战略 国际市场

Shandong Province Textile Industry Should Strengthen Trade Strategy Research for International Market after Joining in WTO
Feng Lusheng. Shandong Province Textile Industry Should Strengthen Trade Strategy Research for International Market after Joining in WTO[J]. Shandong Textile Science & Technology, 2000, 0(6): 1-3
Authors:Feng Lusheng
Abstract:Analysed Shandong province textile industry faced situation after joining in WTO.pointed out that we should make full of confidence and receive challenge.with the leading consoiousness and developing viewpoint,strengthen the trade strategy of international market,especially the international basic strategy,prices strategy,products strategy,promoting sale strategy,so to make our province textiles walk the world and occupy the international market.
Keywords:WTO  textile industry  international trade strateg
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