| 扬州“小巷游”产品开发初探 |
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| 引用本文： | 任怡澄.扬州“小巷游”产品开发初探[J].四川烹饪高等专科学校学报,2012(2):54-56. |
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| 作者姓名： | 任怡澄 |
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| 作者单位： | 扬州大学旅游烹饪学院,江苏扬州,225001 |
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| 基金项目： | 扬州大学2010年度大学生学术科技创新基金项目“扬州‘小巷游’产品开发”的研究成果. |
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| 摘 要： | 本文通过实地调研、访谈及查阅前人研究成果,对扬州小巷这一实物旅游资源进行目标市场调研与价值评价,进而探索塑造扬州"小巷游"品牌的有效方法,使其区别于上海小巷、北京胡同,自成一派,为扬州旅游业注入新鲜血液,从而提升扬州古城的整体旅游价值。
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| 关 键 词： | 扬州小巷 文化产品 创新模式 |
A Preliminary Exploration of Developing Alley Tourism in Yangzhou |
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| Authors: | REN Yi-cheng |
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| Affiliation: | REN Yi-cheng(School of Tourism and Hospitality,Yangzhou University,Yangzhou 225001,Jiangsu,China) |
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| Abstract: | This paper employs field investigations,interviews and literary reviews to conduct market research and to establish the value of alley tourism resources in Yangzhou in order to find effective ways to develop relevant products,which will distinguish Yanghou alleys from those in Shanghai and Beijing.Alley tourism will transfuse new blood into Yangzhou tourism and raise the overall tourism value of the Ancient Town of Yangzhou. |
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| Keywords: | alleys in Yangzhou cultural products innovation modes |
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