| 全球IPTV业务发展分析 |
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| 引用本文： | 汪卫国.全球IPTV业务发展分析[J].世界电信,2006,19(2):42-45. |
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| 作者姓名： | 汪卫国 |
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| 作者单位： | 信息产业部电信研究院通信信息研究所 |
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| 摘 要： | 介绍了欧洲、北美、亚太等三个地区的IPTV市场发展概况。以FastWeb为例，分析了运营商的IPTV运营模式，指出运营商把视频业务和现有电信业务进行捆绑，形成三重服务非常必要。以电讯盈料的内容策略为例，说明了开展IPTV业务的内容的重要性。
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| 关 键 词： | 视频业务 三重服务 内容为王 |
Analysis on the Development of Global IPTV Service |
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| Wang Weiguo.Analysis on the Development of Global IPTV Service[J].World Telecommunications,2006,19(2):42-45. |
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| Authors: | Wang Weiguo |
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| Affiliation: | Engineer, Telelnfo Institute, CATR of MII |
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| Abstract: | This article introduces the development status of IPTV market in Europe, North America and Asia-Pacific. Taking FastWeb as an example, it analyzes carriers' operation mode on IPTV, then it points out the necessity for carriers to integrate the video services with the existing telecom services and provide triple-play service. Taking the content strategy of PCCW as an example, it explains the importance to carry out IPTV service. |
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| Keywords: | IPTV |
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