| 旅游景区吸引力的符号化策划方法及实案研究 |
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| 引用本文： | 牟红. 旅游景区吸引力的符号化策划方法及实案研究[J]. 重庆理工大学学报(自然科学版), 2005, 19(6): 19-21 |
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| 作者姓名： | 牟红 |
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| 作者单位： | 重庆工学院工商管理学院,重庆400050 |
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| 摘 要： | 随着旅游者对旅游景区认识的加深，旅游景区的吸引力会有一定程度的下降。因此旅游景区要获得再生能力就要在维持和加强原来吸引物的吸引力的同时，挖掘出新的旅游吸引。在国家级风景区重庆四面山的朝源谷景区，通过符号化过程策划达到了这一要求。
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| 关 键 词： | 旅游景区 符号化 形象策划 |
| 文章编号： | 1671-0924(2005)06-0019-03 |
| 修稿时间： | 2004-11-01 |
The Planning Methods to Symbolize the Attractiveness of Tourist Scenic Spots and Case Study |
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| MU Hong. The Planning Methods to Symbolize the Attractiveness of Tourist Scenic Spots and Case Study[J]. Journal of Chongqing University of Technology(Natural Science), 2005, 19(6): 19-21 |
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| Authors: | MU Hong |
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| Abstract: | With the deepening of tourists' understanding of scenic spots, the attractiveness of scenic spots will relatively decrease. Therefore, tourist scenic spots must try to find new tourist attractions in order to gain reproductivity while maintaining and strengthening old attractions and attractiveness. This paper reaches this goal by means of process planning of symbolization for the Yuangu Scenic Spot of Simianshan Mountain area. |
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| Keywords: | tourist scenic spot symbolization image planning |
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