三网融合下的广电多业务市场拓展研究

互联网及其技术的高速发展,使得三网融合过程中电信网与互联网的融合,以及广播电视网与互联网的融合发展成为可能。随着国家一系列相关政策的出台,三网融合已进入实质性阶段,有线电视行业应如何应对？对音视频业务和互联网融合发展情况、收视收听用户情况、有线电视发展现状等方面进行了调研与分析,对三网融合下的有线电视多业务的市场拓展方面进行了研究和探讨,在此基础上,提出了三网融合下广电行业多业务拓展策略,以及理顺体制机制、对用户进行业务细分、降低运营成本、加大服务力度等方面的拓展方法。

Market Development and Research of Radio and TV Service Under Three Networks Merging

With the high speed development of Internet and technology,it makes the ＂three networks merging＂ possible,for the integration of telecommunication and Internet networks,so to the integration of radio TV and the Internet network.As national series related policy published,＂tri-networks merging＂ has entered substantive stage,how the Cable TV industry to deal with it？ Firstly,this article makes the research and analysis on radio video service and Internet fusion development,subscriber situation,and cable TV development status.Secondly,it discusses market development of CATV multi-service under ＂three network merging＂.Under this foundation,lastly the article advances radio and TV industry multi-service expansion policies,and put forward developing methods on rationalizing system mechanism,user subdivision,reducing cost,and increasing service standard under ＂three network merging＂.