| 基于产业价值链的移动支付商业模式 |
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| 引用本文： | 张权. 基于产业价值链的移动支付商业模式[J]. 西安邮电学院学报, 2010, 15(2) |
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| 作者姓名： | 张权 |
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| 作者单位： | 西安邮电学院,产业经济研究所,陕西,西安,710061;西安邮电学院经济与管理学院,陕西,西安,710061 |
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| 摘 要： | 移动支付是移动互联网的一项特殊增值应用,具有广泛的用户基础和市场前景。在对移动支付产业价值链构成及价值定位分析的基础上,提出移动支付服务的客户群与市场定位以及盈利模式。得出两点结论:一是加强与产业价值链上优秀企业的合作;二是深入挖掘移动支付商业模式的盈利模式。
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| 关 键 词： | 移动支付 产业价值链 商业模式 |
The mobile payment business model based on industry value chain |
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| ZHANG Quan. The mobile payment business model based on industry value chain[J]. Journal of Xi'an Institute of Posts and Telecommunications, 2010, 15(2) |
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| Authors: | ZHANG Quan |
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| Affiliation: | ZHANG Quan1,2(1.Institute of Industry Economics,Xi'an University of Posts , Telecommunications,Xi'an 710061,China,2.School of Economics , Management,China) |
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| Abstract: | Mobile payment is a special value-added application in the mobile-Internet,with broad customer base and market prospects.Based on the analysis of the composition and value position for industry value chain of the mobile payment,its customer base,market positioning and profit model for mobile payment services are proposed.Two conclusions are provided: first,strengthening cooperation among the excellent corporations on the industry value chain;second,digging profit model of mobile payment model in-depth. |
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| Keywords: | mobile payment industry value chain business model |
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