VR体验情境下的邮轮建筑美学评价研究

邮轮旅游中,乘客对于情感价值的诉求越来越高。邮轮的建筑美学因素对提升游客的航程体验、塑造形象、打造品牌等方面的影响至关重要。论文借助虚拟现实手段,在对邮轮建筑美学及评价指标体系进行研究的基础上,借助虚拟现实手段构建起交互体验式评估环境,并通过实例进行应用验证。通过文献研究和实地调研,归纳梳理出邮轮建筑美学评价指标;应用灰色统计法进行筛选,确定了评价指标体系。采用层次分析法确定各指标及权重;基于交互体验理论,借助VR技术,搭建起综合体验评估环境,实现了让不同角色以不同的情景模式和视角进行体验的目标,并能进行实时定量评价。以某邮轮为实例,借助所开发的系统进行评价测试。采用模糊综合评价法对实验数据进行后处理,得出针对性较强的评价结论。

Research on the Evaluation of Cruise Ship Architectural Aesthetics Based on VR Experience

In cruise tourism, passengers are increasingly demanding the sentimental value. The architectural aesthetic factors of cruise ships are of vital importance to enhance the experience of tourists, shape their images and build their brands. Based on the research of cruise ship architectural aesthetics and evaluation index system by means of virtual reality, the thesis constructs an interactive and experiential evaluation environment, and uses examples to verify the application. Through literature research and field investigation, the cruise ship architectural aesthetics evaluation index was summarized and sorted out; the grey statistical method was used for screening, and the evaluation index system was determined. The analytic hierarchy process is used to determine the indicators and weights. Based on the interactive experience theory and with the help of VR technology, a comprehensive experience evaluation environment is built, which achieves the goal of different roles experience in different scenarios and from different perspectives, and enables real-time quantitative evaluation; Taking a cruise ship as an example, the evaluation and testing are carried out with the aid of the developed system. The fuzzy comprehensive evaluation method is used for the post-process of the experimental data, and a more targeted evaluation conclusion is drawn.