苏州御窑金砖文创产品设计研究

目的 苏州御窑金砖制作技艺虽然被首批列入国家级非物质文化遗产名录，但知名度却不及同期其他国家级非物质文化遗产高。为了使御窑金砖制作技艺活化传承和保护工作获得社会公众更多的关注和支持，对其文创产品设计路径进行研究。方法 分析苏州御窑金砖的造物思想、造型审美、工艺特点以及现有的文创产品情况，归纳和总结其设计的瓶颈和问题，针对问题结合文创产品特点探讨其设计路径，并通过设计实践进行论证。结果 得出御窑金砖文创产品的造物思想，以及重塑审美情感、刻画工匠精神的设计路径。结论 将古人凝结于非物质文化遗产中的无形财富提炼并物质化、产品化，是御窑金砖文创设计的重要思路，可以使更多人通过产品了解和认识其文化的精髓，唤醒大众的文化自觉。

Cultural and Creative Product Design of Suzhou Imperial Kiln Bricks

Although the making technology of Suzhou imperial kiln bricks was included in the list of national intangible cultural heritages in the first batch, its popularity is not as high as other national intangible cultural heritages in the same period. The work aims to research the design ways of its cultural and creative product to make the activation, inheritance and protection of imperial kiln brick making technology get more attention and support from the public. The creation thought, modeling aesthetics, process characteristics and existing cultural and creative products of Suzhou imperial kiln bricks were analyzed. The bottlenecks and problems encountered in its design were summarized. Its design path was discussed in combination with the characteristics of cultural and creative products and was demonstrated through design practice. The design path of kiln brick cultural and creative products was obtained, that is, interpreting the creation thought, reshaping the aesthetic emotion and depicting the craftsman spirit. Materializing and commercializing the intangible wealth condensed in the intangible cultural heritages of the ancients is an important idea for the cultural and creative design of imperial kiln bricks, which can enable more people to understand and recognize the essence of its culture through products and awaken the cultural consciousness of the public.