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面向代际叙事的老年情感化产品设计研究
引用本文:张婉玉,周春燕.面向代际叙事的老年情感化产品设计研究[J].包装工程,2023,44(10):108-115.
作者姓名:张婉玉  周春燕
作者单位:四川师范大学,成都 610101
基金项目:2021年度教育部人文社会科学青年项目(21YJCZH224);四川省哲学社会科学重点研究基地项目(MD20E001)
摘    要:目的 以老年人在代际叙事中的情感价值为导向,提出老年人情感化产品设计方法,以期帮助老年人在代际叙事中获得正向的情感体验。方法 从代际叙事的源情境识别老年人在代际叙事中的情感需求,进行情感采集,通过情感体验活动分析和需求分解,从本能层、行为层和反思层三个层面进行产品设计需求映射,实现产品设计编码,通过整合创新,使老年人在产品使用和产品交互的过程中实现情感解码。结果 以构建的面向代际叙事的老年情感化产品设计模型为基础,从产品外观、产品功能、产品交互、产品内涵四个方面进行的设计实践,验证了提出方法的可行性和有效性。结论 从老年人在代际叙事中的情感体验出发,探讨了面向代际叙事的老年情感化产品设计的方法和路径,所构建的理论和研究方法对老年情感化产品设计具有普遍适用性,可以为相关老年产品设计研究提供借鉴。

关 键 词:产品设计  代际叙事  养老服务  情感体验

Intergenerational Narration-oriented Emotional Product Design for the Elderly
ZHANG Wan-yu,ZHOU Chun-yan.Intergenerational Narration-oriented Emotional Product Design for the Elderly[J].Packaging Engineering,2023,44(10):108-115.
Authors:ZHANG Wan-yu  ZHOU Chun-yan
Affiliation:Sichuan Normal University, Chengdu 610101, China
Abstract:The work aims to propose an emotional product design method for the elderly based on the emotional value of the elderly in the intergenerational narration, to help the elderly get positive emotional experience during the intergenerational narration. The emotional needs of the elderly in intergenerational narration were identified from the source situation of intergenerational narration. Through emotional experience activity analysis and need decomposition, the product design need was mapped from instinct level, behavior level and reflective layer. By integrating innovation, the emotion of the elderly was decoded in their product use and interaction. Based on the intergenerational narration-oriented product design model for the elderly, the feasibility and effectiveness of the proposed method were verified by the design practice from appearance, function, interaction and connotation of product. Starting from the emotional experience of the elderly in the intergenerational narration, the research discusses the methods and paths of the intergenerational narration-oriented emotional product design for the elderly. The established theories and research methods have universal applicability to the emotional product design for the elderly, which can provide reference for related elderly product design research.
Keywords:product design  intergenerational narrative  pension services  emotional experience
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