地域文化视角下粤剧文创产品的创新设计转译

目的 归纳总结粤剧文创产品体现地域文化特征的创新设计策略,以拓宽粤剧文创产品的设计方法,提升粤剧文创产品的竞争力。方法 以地域性文创产品的研究现状为基础,结合粤剧发展现状,探究地域文化元素融入粤剧文创产品的现实意义与价值,整体性引入转译理论和文化三层次结构,将地域文化的独特性运用到增强文创产品的附加值中,以促进消费者的文化认同感,助力优秀地域文化及其产品的新时代传承与发展。结论 挖掘地域文化价值,并将之融合于文创产品的创新设计中,是增强传统文化自信的必然手段。在粤剧文创产品开发过程中,通过对粤剧文化物质、精神、行为层面的典型元素进行设计转译,由外及内地将岭南审美价值、人文意境和文化创新三方面应用到产品开发过程中,可设计出极具岭南特色的地方性粤剧文创产品,丰富了设计手法,同时也拓宽了粤剧文创产品的开发思路。

Innovative Design Translation in Cultural and Creative Products of Cantonese Opera from the Perspective of Regional Culture

The work aims to summarize the innovative design strategies of Cantonese Opera cultural and creative products reflecting regional cultural characteristics, so as to enrich the design methods and enhance the competitiveness of Cantonese Opera cultural and creative products. Based on the research status of regional cultural and creative products and combined with the development of Cantonese Opera, the practical significance and value of integrating regional cultural elements into the cultural and creative products of Cantonese Opera were explored. The theory of "translation" and the "three-level culture" were introduced wholly to apply the uniqueness of regional culture to enhance the added value of cultural and creative products, so as to promote the cultural identity of consumers and help the inheritance and development of regional culture and products in the new era. Excavating regional cultural value and integrating it into the design of cultural and creative products are the inevitable means to enhance cultural confidence. In the development of Cantonese Opera cultural and creative products, through the design translation from the material, spiritual and behavioral elements of Cantonese Opera, the aesthetic value, humanistic conception and cultural innovation of Lingnan are applied in the product development from outside to inside, which can design the Cantonese Opera cultural and creative products with Lingnan characteristics, enrich the design methods, and broaden the development ideas of the cultural and creative products of Cantonese Opera.