| 基于品牌体验的设计思考 |
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| 引用本文： | 张凌浩.基于品牌体验的设计思考[J].包装工程,2006,27(3):181-183. |
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| 作者姓名： | 张凌浩 |
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| 作者单位： | 江南大学,无锡,214064 |
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| 摘 要： | 品牌作为差异性的价值文化,是企业提升商业竞争力的关键.重点对品牌概念以及品牌全方位体验的过程、内容进行了阐述,并重点提出品牌体验的核心在于重视产品与消费者的关系,从而帮助设计师从全方位构建品牌.
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| 关 键 词： | 品牌 差异性 全方位 体验 |
| 文章编号： | 1001-3563(2006)03-0181-03 |
| 收稿时间： | 2005-11-05 |
| 修稿时间： | 2005年11月5日 |
Design Thinking Based on Brand Experience |
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| ZHANG Ling-hao.Design Thinking Based on Brand Experience[J].Packaging Engineering,2006,27(3):181-183. |
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| Authors: | ZHANG Ling-hao |
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| Affiliation: | Southern Yangtze University, Wuxi 214064, China |
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| Abstract: | Brand is the key to improving competitive ability of corporations as different value culture. This paper discussed brand concept, and process and content of brand experience. It was put forward that the core is to attach importance to the connection between product and customer. It will help designers to build brand from all orientation. |
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| Keywords: | brand difference all orientation experience |
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