工程量清单报价中合理报价的确定

在工程量清单报价中，首先要明确投标目的、企业自身的实力和改进企业自身实力的方法，这是清单报价的基础；其次，根据以往投标价格估计对手的实力及可能的报价，预测投标中潜在的来自清单、建筑市场管理体制、施工企业的管理等方面的风险并采取相应的防范措施，将可能的损失减少到最小；再次，确定投标报价的策略，如报高价和低价的原则及不平衡报价法；最后根据招标情况，采取多方案报价、增加建议方案、突然袭击等投标技巧，以及通过横向或纵向联合投标做到强强联合、优势互补。增加投标的竞争力，并确定合理报价．

Determination of the Reasonable Quoted Price in Bill Quantities of Construction

In the quoting of the bill quantities of construction, first, confirmed the aim of bid, the strength of the enterprise, and the way to improve it, all of them are the base of bid;Second, according to the price bid before, estimate the strength and the possible price of the opponent, forecast the potential risk form the bill quantity, the system of administration in the market of construction, the management of construction enterprise, and prevent the risk, reduce it to the least; Third, decide the strategy of biding high or low price and the method of imbalance bid;At last, determine the reasonable quoted price base on the condition of bid and taking useful skills, such as the method of several projects, added advised projects and sudden bid and increased the competition by alliance.