| 加强质量宣传提升品牌形象 |
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| 引用本文： | 邢宪忠,徐玉芝.加强质量宣传提升品牌形象[J].石油商技,2004,22(6):41-44. |
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| 作者姓名： | 邢宪忠 徐玉芝 |
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| 作者单位： | 大庆润滑油一厂,大庆,163711 |
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| 摘 要： | 介绍了中国车用汽油机油、柴油机油、齿轮油的台架评定及行车试验,强调在润滑油营销中要加强质 量宣传,提升润滑油品牌形象,同时推荐了在润滑油营销中的几点技巧。
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| 关 键 词： | 汽车 润滑油 品牌 形象 |
| 修稿时间： | 2004年5月10日 |
Strengthen Quality Publicity to Elevate Brand Reputation |
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| Xing Xianzhong Xu Yuzhi Daqing No. Lubricating Oil Plant,Daqing.Strengthen Quality Publicity to Elevate Brand Reputation[J].Petroleum Products Application Research,2004,22(6):41-44. |
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| Authors: | Xing Xianzhong Xu Yuzhi Daqing No Lubricating Oil Plant Daqing |
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| Affiliation: | Xing Xianzhong Xu Yuzhi Daqing No.1 Lubricating Oil Plant,Daqing 163711 |
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| Abstract: | Bench assessments and load tests of Chinese vehicle-use gasoline engine oils, diesel engine oils and gear oils are introduced in the paper. It is emphasized that quality publicity shall be strengthened to elevate the brand reputation. Several techniques for lube oil sales promotion are recommended as well. |
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| Keywords: | automobile lubricating oil brand reputation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
