|
|||||
|
|
Viral diffusion of technology products: a comprehensive stage framework |
|
| Authors: | Simmonds Daphne M. Campbell Katia Hasley Joseph |
| Affiliation: | 1.Department of Information Systems and Business Analytics, Metropolitan State University of Denver, Denver, CO, USA ;2.Department of Communications, Metropolitan State University of Denver, Denver, CO, USA ; |
| Abstract: | Information Systems and e-Business Management - The level of viral diffusion expected after a technology product or service is launched is important for determining the marketing budget,... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |