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Digitization and profitability |
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| Authors: | Masuda Yasushi Whang Seungjin |
| Affiliation: | 1.Keio University, Yokohama, Japan ;2.Stanford University, Stanford, USA ; |
| Abstract: | Information Systems and e-Business Management - Consider a monopolistic vendor who faces a known demand curve. By setting a price that equates marginal revenue with marginal cost, the vendor will... |
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