| 编织加油站营销网络 |
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| 引用本文： | 杨怀兵,朱庆铭. 编织加油站营销网络[J]. 石油库与加油站, 2004, 0(4) |
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| 作者姓名： | 杨怀兵 朱庆铭 |
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| 作者单位： | 中原油田销售公司，中原油田销售公司 兰考 475300，兰考 475300 |
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| 摘 要： | 针对单座加油站独立经营的局限性,介绍了将众多加油站组成营销网络,在统一的信息调节控制中心的调度、协调和管理下,实现服务资源、信息资源、客户资源和库存资源共享,最大限度地发挥整体优势,达到经营效益的最大化的具体作法。
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| 关 键 词： | 加油站 营销 网络 资源共享 市场竞争力 |
Building gas station marketing network. |
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| Yang Huaibing and Zhu Qingming.. Building gas station marketing network.[J]. Oil Depot And Gas Station, 2004, 0(4) |
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| Authors: | Yang Huaibing and Zhu Qingming. |
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| Affiliation: | Yang Huaibing and Zhu Qingming. |
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| Abstract: | Uniting numerous gas station as market-ing network is helpful to overcome the disadvantag-es of individual operation. All stations of the net-work can share resources of service, information, custom and stockpiles. Thus, advantage of scale can be taken to make the most benefits. |
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| Keywords: | gas stations marketing and network. |
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