文创产品包装设计的多样性表达

目的 以当前的文创产品市场趋势和现实状况为背景，探讨文创产品包装设计的多样化表达。方法 以分析阐释和案例分析为基本方法，从文创产品对包装的设计需求出发，分析当前文创产品包装的现实状况；然后结合文化、趣味、环保、人本等特点进行设计方向的探索，归纳文创产品的设计方向；最后结合相关的设计案例就具体的感官、情感和跨界等方向的设计实践进行阐述，进一步研究文创产品包装设计的多元路径。结论 以多样化的设计视角对当前及未来的文创产品包装设计进行研究，依托文创产品的现代性表达与设计方向，探索不同层面的设计思路与实践，能够有效拓宽文创产品包装创意领域，为当前的文创产品包装创新提供动力，值得在未来进行更加深入而有效的探索和尝试。

Diversified Expression of Cultural and Creative Product Packaging Design

Based on the current market trend and reality of cultural and creative products as the background, to explore the diversified expression of cultural and creative product packaging design. Based on the analysis and explanation and case analysis, the actual situation of packaging of cultural and creative products was analyzed based on the packaging design requirements of cultural and creative products. Then, the design direction was explored based on the characteristics of culture, interest, environmental protection and people-oriented, and the design direction of cultural and creative products was summarized. Finally, combined with the relevant design cases, the specific sensory, emotional and cross-border design practices were elaborated, and the multiple paths of cultural and creative product packaging design were further studied. The research on the current and future packaging design of cultural and creative products from a diversified design perspective, relying on the modern expression and design direction of cultural and creative products, and exploring design ideas and practices at different levels can effectively broaden the creative field of packaging of cultural and creative products, and provide impetus for the current packaging innovation of cultural and creative products. It is worth our further and effective exploration and attempt in the future.