| 消费者购买决策及企业营销对策 |
| |
| 引用本文： | 张保证.消费者购买决策及企业营销对策[J].安徽冶金科技职业学院学报,2008,18(2):86-88. |
| |
| 作者姓名： | 张保证 |
| |
| 作者单位： | 安徽冶金科技职业学院经管系,安徽马鞍山,243000 |
| |
| 摘 要： | 消费者分析是企业营销工作的一个方面，而消费者购买决策分析是消费者分析的主要内容之一。消费者购买决策过程可以大致分为五个步骤，在购买决策的每个阶段企业营销工作的侧重点是各不相同的。只有有针对性的对策才会获得成功。
|
| 关 键 词： | 消费者 购买决策 欲望 营销 全面客户体验 |
| 文章编号： | 1672-9994(2008)02-0086-03 |
| 修稿时间： | 2008年1月17日 |
Consumer's Decision-Marketing on Purchase and Enterprise Marketing Strategy |
| |
| ZHANG Bao-zheng.Consumer's Decision-Marketing on Purchase and Enterprise Marketing Strategy[J].Journal of Anhui Vocational College of Metallurgy and Technology,2008,18(2):86-88. |
| |
| Authors: | ZHANG Bao-zheng |
| |
| Affiliation: | ZHANG Bao - zheng |
| |
| Abstract: | Consumers＇ analysis in one of the factors in enterprise promoting, and consumers＇ decision - making on pruehase is one of the contents of consumers＇ analysis, which can be divided into five steps. With the different steps of the purchase decision - making, the focus is different. Only if they take the pertinency countermeasure can they be succeeded. |
| |
| Keywords: | consumer the decision - making on purchase desire Marketing - sales taste of fullscale client |
| 本文献已被 维普 万方数据 等数据库收录！ |
