| 建筑卫生陶瓷行业发展战略选择 |
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| 引用本文： | 李竟先,刘树,王雅剑,吴基球,江显异,朱建忠,陈雄飞. 建筑卫生陶瓷行业发展战略选择[J]. 中国陶瓷, 2004, 40(2): 1-3 |
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| 作者姓名： | 李竟先 刘树 王雅剑 吴基球 江显异 朱建忠 陈雄飞 |
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| 作者单位： | 1. 华南理工大学,广州,510640
2. 广东佛陶集团钻石公司,佛山,528031 |
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| 摘 要： | 通过对佛山、东莞等地的陶瓷产区相关企业的调查研究,在SWOT分析的基础上,研究了相关的竞争战略,归纳总结出现阶段适合建筑卫生陶瓷企业的战略:即以低成本为竞争生存方式,差异性为竞争发展动力,国际化为发展长期最终目标。
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| 关 键 词： | 建筑卫生陶瓷 发展战略 差异性 |
| 文章编号： | 1001-9642(2004)02-0001-03 |
| 修稿时间： | 2004-02-13 |
CONSTRUCTION CERAMICS ENTERPRISES'''' STRATEGIC CHOICES IN THE GUANGDONG AREA |
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| Li Jingxian,Liu Shu,Wang Yajian,Wu Jiqiu,Jiang Xianyi,Zhu Jianzhong,Chen Xiongfei. CONSTRUCTION CERAMICS ENTERPRISES'''' STRATEGIC CHOICES IN THE GUANGDONG AREA[J]. China Ceramics, 2004, 40(2): 1-3 |
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| Authors: | Li Jingxian Liu Shu Wang Yajian Wu Jiqiu Jiang Xianyi Zhu Jianzhong Chen Xiongfei |
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| Affiliation: | Li Jingxian1,Liu Shu1,Wang Yajian1,Wu Jiqiu1,Jiang Xianyi2,Zhu Jianzhong2,Chen Xiongfei2 |
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| Abstract: | Based on a SWOT analysis the author summarized the strategic choices available for theGuangdong construction ceramics enterprise in its cerrent state. The suggestion for a continued competitivedevelopment in the ceramic enterprise is of three key points. Rely on low cost products, compete on differencesand focus on international development. |
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| Keywords: | construction ceramics development strategy differences |
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