| 我国物流市场的共生营销战略 |
| |
| 引用本文： | 刘明菲.我国物流市场的共生营销战略[J].武汉理工大学学报(信息与管理工程版),2003,25(2):138-141. |
| |
| 作者姓名： | 刘明菲 |
| |
| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
| |
| 摘 要： | 物流作为一个开放度高、功能整合力强的国际化产业,正成为政府和企业关注的焦点和国民经济的新增长点。通过分析影响物流市场发展的环境变量,应用博弈分析方法,探讨了我国物流市场的共生营销战略,以期快速提高物流企业的核心竞争力。
|
| 关 键 词： | 物流 博弈论 营销战略 核心竞争力 |
| 文章编号： | 1007-144X(2003)02-0138-04 |
| 修稿时间： | 2002年9月9日 |
The Coexisting Marketing Strategy of Logistics Market in China |
| |
| LIU Ming-fei:Assoc. Prof., School of Management,WUT,Wuhan ,China..The Coexisting Marketing Strategy of Logistics Market in China[J].Journal of Wuhan University of Technology(Information & Management Engineering),2003,25(2):138-141. |
| |
| Authors: | LIU Ming-fei:Assoc Prof School of Management WUT Wuhan China |
| |
| Affiliation: | LIU Ming-fei:Assoc. Prof., School of Management,WUT,Wuhan 430070,China. |
| |
| Abstract: | Logistics is an international industry with higher openness and stronger integrating function and it is becoming an issue concerned by the government and the enterprise and also a new national economic growth. After analyzing environmental variables affecting logistics market development, coexisting marketing strategies of logistics market in China are explored using game theory. These strategies will help enhance core competence in logistics enterprises. |
| |
| Keywords: | logistics game theory marketing strategy core competence |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
