A Contingency Theory of Internationalization |
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| Authors: | Elitsa R. Banalieva Ravi Sarathy |
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| Affiliation: | (1) International Business & Strategy Group, College of Business Administration, Northeastern University, Boston, USA |
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| Abstract: | | • | Studies of the internationalization-performance (I-P) relationship for emerging market multinational enterprises (EM MNEs) have yielded mixed results, suggesting that a contingency view of I-P for EM MNEs may be useful and timely. In particular, we suggest it is useful to analyze how the EMs’ trade liberalization can amplify or reduce the performance from foreign market penetration in the context of electronics vs. non-electronics EM MNEs. |
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