Language,modality, and mobile media use experiences: Social responses to smartphone cues in a task-oriented context

With people’s growing use of virtual agents and voice assistants on smartphones, researchers have pointed out that mobile phones are not only acting as intermediaries that connect users from different places, but also communication terminals that present different combinations of social cues. This study applies the Computers are Social Actors paradigm in human-phone interaction and postulates that compared to non-anthropomorphic language and text cues, anthropomorphic language and vocal cues will have more effects on users’ social responses to smartphones. This study also explores the role of individual differences in users’ social responses to smartphones. Based on a lab experiment using a between-subjects factorial design, the study suggests that although anthropomorphic language and voice-based information did not have main effects on users’ social responses, people’s mobile media usage and intensive phone use interacted with these cues in their social responses to the smartphones. In addition, this study implies that it is the combination of social cues, individual differences, and communication contexts that contributes to people’s social reactions to the smartphones. The findings of the study can inform user interface design and precipitate further discussion about the ethical issues in human-phone interaction.