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Exploring seniors’ continuance intention to use mobile social network sites in China: a cognitive-affective-conative model
Authors:Cao  YuanYuan  Qin  XingHong  Li  JunJun  Long  QingQi  Hu  Baoliang
Affiliation:1.School of Management, Hangzhou Dianzi University, Hangzhou, China
;2.School of Management Science and Engineering, Chongqing Technology and Business University, Chongqing, China
;3.School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, China
;
Abstract:Universal Access in the Information Society - With the rapid increase of senior users in mobile social network sites (MSNS), how to attract and maintain seniors’ continuous usage is more and...
Keywords:
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