The Commercialization of Information Infrastructure as Technological Mediation: The Internet Access Market

The study interprets the geographic diffusion of Internet Service Providers (ISPs) and the expansion of ISPs product lines in terms of the market for technological mediation. A firm involved in technology mediation takes advantage of gaps between general technological opportunities and particular user needs in specific places at particular times. If the economic opportunities are fleeting, then so too is the business. If the economic opportunities are renewed frequently, then the business can grow and adapt to take advantage of them. The concept of technological mediation helps us understand business behavior accompanying the commercialization of internet access technology.