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多样性推动中国液态奶市场发展
引用本文:李志杰. 多样性推动中国液态奶市场发展[J]. 中国食品工业, 2005, 0(7): 20-20,22-23
作者姓名:李志杰
作者单位:利乐中国战略发展部
摘    要:<正>当其他食品行业的人们用羡慕的眼光关注乳品行业快速成长的时候,乳业行内的人士感觉更多的却是压力。从奶源质量的提高,危机处理系统的完善,价格战的应对,到经销系统的管理等等,需要迫切解决的事情实在太多。然而,既然身处一个成长的行业,我们就不该因为短期的挑战而失去乐观的心态。很重

关 键 词:市场发展  液态奶  多样性  中国  乳品行业  处理系统  食品行业  奶源质量  价格战

Diversity Promote Liquid Milk Market
Abstract:Insiders in dairy feel large pressure, when people in other field see them with admiring sight. The cases coming one after another about Bright, Nestle that was considered as the honest enterprises before hurt the dairy industry. Now, surveys showed public trust in China's dairy industry was lower than ever. However, we should not lose confidence in a young industry even though we have many things to do. It is more important to find the power to ensure the sustained development.
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