| Abstract: | To test the comparative discriminability of the recognition judgment method and an affective (like-dislike) judgment method of brand discrimination, 246 regular cigarette smokers were divided into two groups, and each group member was given one of the 'Big Three' cigarettes with brand name obscured. Members of one group made a recognition judgment; members of the other made a 'like-dislike' judgment. Analysis of variance showed that (1) both types of judgment were made with better than chance accuracy, (2) the like-dislike judgment was slightly but not significantly more sensitive than the recognition judgment, (3) the distribution of responses for each type of judgment was radically different. "It was suggested that… the use of affective judgment… merits further study." (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
